The Look for Less: Get the Designer Backpack Look

Designer backpacks can set you back a pretty penny. But did you know you can get the look for a lot less?


Backpacks have been very de rigueur in the last few years. Every major high end label, from Gucci to Prada, Chanel to Louis Vuitton, has a backpack in their range.

But let’s face it: We mere mortals can’t really afford to shell out that much for a backpack. While we might love the looks, we don’t love the price tag.

Plus: Designer backpacks aren’t really designed with practicality in mind. They may not consider that you need to haul your laptop and workout gear. After all, those who shop designer labels don’t really live in the same world as the rest of us!

The good news is that with some savvy shopping, you can get the *look* of a designer backpack for a lot less. We’ve got you covered with these picks…

Prada Backpack / Tumi Backpack

This Prada backpack is as high end as you can go when shopping for a backpack. And it’s got a price tag to match. The devil might wear Prada, but you don’t have to. If you’re looking for that Prada backpack look for less, try Tumi.

While Tumi is often considered a more high end option for backpacks, they’re still a bargain compared to Prada. Plus, Tumi’s specs are really impressive. Plus, if you look past the designer logo, we think Tumi’s backpack is better looking too!

Buy the Tumi Voyageur Carson Laptop Backpack here.

Michael Kors Backpack / JanSport Backpack

Shearling has been a hot look for the past few winters. It’s showing up everywhere, from upholstery to accessories. And so it’s no surprise that we’ve even spotted some shearling backpacks. 

Pro-tip: This trend probably doesn’t have a long shelf life. So, even if you have the budget for a designer backpack, we’d go for a more affordable alternative. Thankfully, JanSport backpacks can come to your rescue. They’ve got a few different styles available in a shearling look.

Buy the JanSport Half Pink FX Mini Backpack here.

Fendi Backpack / Herschel Backpack

Logomania is a hallmark of designer bags. And if you’re really into logos, don’t fake the look. 

However, if you’re drawn to the colour, shape and style of designer backpack and can forget the logo pattern, you’ll have many more options.

Take this Fendi backpack for example: A centre clasp and distinctive color-blocking make it a stylish pack. But you can get a lot of the same elements in the Herschel pack on the left. 

Buy the Herschel Barlow Backpack here.

Gucci Backpack / JanSport Backpack

Have you succumbed to the succulent trend? These backpacks take it to the next level (no watering required). Cute, whimsical cacti adorn this Gucci backpack, making it appealing to kids and adults alike.

But no matter how green your thumb, odds are there isn’t enough green to cover Gucci’s hefty price tag. Instead, turn to JanSport for inspo! Seriously… JanSport have a colour and pattern for every whim, and for every budget.

Buy the JanSport Superbreak Backpack here.

Coach Backpack / Herschel Backpack

A classic black backpack: Low key, minimalistic and undeniably cool. How much should you spend? Well, take your pick.

Coach’s backpack is (admittedly) leather. And while it carries a bigger price-tag, we’d be with you thinking of this one as an investment. 

That said, the Herschel backpack shares the same sleek, minimalist look but comes with a 2-figure price tag. 

Buy the Herschel Classic Backpack here.

Balenciaga Backpack / Under Armour Backpack

Navy and red is a classic combo. It conjures preppy, naval looks. And here you have two backpacks at very different price-points rocking that classic look.

Honestly, this is one where we think the more affordable option really comes out on top. Its shape is more innovative, the colour contrast is more striking. Plus, it has many practical advantages too. 

Decide for yourself!

Buy the Under Armour Hustle Backpack here.

Gucci Backpack / Herschel Backpack

Back with another Gucci. This one definitely has a maximalist, floral vibe. Oversized floral prints make a bold statement. The person who chooses this pack has a flair for drama, is boho creative and cool.

But what if you’re all those things but don’t have the funds to bankroll this beauty? Look to Herschel. They have a few great floral prints that caught our eye. 

Buy the Herschel Heritage Backpack here.

Saint Laurent Backpack / JanSport Backpack

Finally, one for the camo crowd. Camo is a classic pattern that reads as a neutral. So if you find a neutral solid too boring but you’re afraid of a bold pattern, consider camo!

Saint Laurent certainly understands the timeless utilitarian chic of the camouflage pattern. But their pack will set you back over $1500. If you want the same look for less, we’ve got another trusty JanSport backpack

Buy the JanSport Superbreak Backpack here.

You Can Get *Any* Look for Less

Whatever designer backpack catches your eye, try to forget about the label and logo. Spend some time paying attention to what it is you really like. It could be

  • The pattern or colour
  • The shape
  • The overall style

Whether you love the statement-making backpacks by brands like Gucci, or the sleek, minimalist designs of Prada, you can find a great alternative for under $100. It just takes a little patience and imagination to find the look you’re craving!

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